For Every Kilo of PURO sold, PURO gives – from its own margin – R15.00 to Fairtrade and R3.00 to the RAINFOREST FUND with the WORLD LAND TRUST. Every Kilo we sell saves an ACRE of rainforest and every cup our customer serves saves a tree.
PURO PADDISIMA:
MACHINE COST R1198.00
COFFEE COST: BETWEEN R1.90 & R2.10 PER CUP
RAINFORESTS
We are proud to present the Puro webcam, which shows streaming wildlife footage from the breathtaking and remote tropical forest of Fundacion Jocotoco's Buenaventura Reserve, Ecuador.
Recognising that people are just one key part of the coffee trade, Puro has forged a partnership with the World Land Trust a UK based charity that purchase, lease and manage, for protection, threatened native forest with exceptional biodiversity. They also develop programmes for health, education and alternative income generation with local people living near their projects.
WHAT ARE WE DOING?
We have already sponsored over 400 acres of rainforest. On top of the R15.00 per kg that goes towards paying higher wages to the workers on our coffee farms, we will also give R 3.00 per kilo to sponsor and protect further acreage of the rainforests in South America.
Why are we going one step further
Rainforests are still being cut down at the same rate as they were 20 years ago. Farmers in these regions need to be educated as to the negative effects of this deforestation. Damage caused from logging by large multi-nationals needs to be undone. Areas of rainforest need to be protected to help ensure healthy ecosystems.
WHY FAIRTRADE:
BECAUSE THE FARMERS DESERVE IT AND THEIR CHILDREN DESERVE THE CHOICES THAT A PROPER EDUCATION WILL BRING!
The FAIRTRADE Mark is an independent consumer label which appears on products as an independent guarantee that disadvantaged producers in the developing world are getting a better deal.
For a product to display the FAIRTRADE Mark it must meet international Fairtrade standards. These standards are set by the international certification body Fairtrade Labelling Organisations International (FLO).
Producer organisations that supply Fairtrade products are inspected and certified by FLO. They receive a minimum price that covers the cost of sustainable production and an extra premium that is invested in social or economic development projects.
miko South Africa's full range of equipment is available with PURO branding.
Our POINT-OF-SALE material includes stylish menus, table talkers, info packs and our PURO umbrellas ARE IN PRODUCTION.
Please see our miko africa website for an up to date equipment range for S.A.
