Fair Play

Fairtrade Coffee

Customers purchasing a Fairtrade product have peace of mind that their money will not be used to further exploit third world communities.

Fairtrade is a global strategy for poverty alleviation and sustainable development in these communities. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system.

In addition to our Fairtrade commitment the Puro brand contributes a further 2% of our international turnover to the World Land Trust who actively buys and protects rainforests in South America on our behalf. Puro is the only Fairtrade coffee brand that works with the World Land Trust and so far we have saved 2778 hectares or 3347 soccer fields. Furthermore Puro South Africa is responsible for starting and then helping to fund the Trees4Schools trust – a local project that goes out and plants trees and veggies in local schools while helping to teach the children the importance of conservation, sustainable practices and growing their own food.